Vintage Firestone Ads: 1962 - 1969

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What I like most about these vintage Firestone ads is the depiction of family and the implication of dependability.

This looks like a movie still. I don't quite get how the copy jives with the photography, but it's a great look.

I couldn't help but think of the Obamas when I saw this ad.

Girls in white dresses with blue satin sashes. I'm not sure if Firestone was attempting to evoke that line from My Favorite Things, but it's the first thing that came to mind.

That the photographs feature more prominently than the tires or the copy in most of these ads is indicative of what Firestone in the 1960s purported to be selling. With the purchase of their product, you were also ensuring that the people you loved most would be safe. Reminds me of those hilarious Twilight New Moon Volvo commercials that are running now: "There's more to life than a Volvo; That's why you drive one."

It would be untoward to bring up the Firestone recalls over the past decade, so I won't elaborate on that scandal... and will let these beautifully blocked ads speak for themselves.

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